Areas of Expertise

Integrated Production
Experiential Marketing
Content Production
Project Management
Creative Operations
Team Building

Awards

Forty Under Forty, Milwaukee Business Journal (2014)

National Gold Addy Award, Packaging, Heineken (2020)

Gold Reggie Award, Seasonal/Holiday Marketing Campaigns, Heineken (2020)

Silver EX Award, Experiential Marketer, Leap of Faith Award, Mentos Gum (2018)

Best Series of Events, Folio + Min Fame Awards, Taste of Home Live (2014)

Hi, I’m Laurel.

I specialize in integrated campaigns and experiential activations that are designed to reach the highest bar: earned media coverage. From new product launches to branded content to PR stunts with celebs to influencer-led pulses that tap into pop culture moments, my work brings big ideas to life that pay off in massive ROI for my clients.

I grew up in experiential and print production, then expanded into content and broadcast production with a smattering of digital and interactive projects thrown in. My favorite projects are the head-scratchers and the never-been-done-before challenges. If it’s not a little bit scary, why are we doing it?

Full resume is here; career highlights:

• Former Executive Producer for Taste of Home Live

• Former Group Director of Integrated Production at Fast Horse

• Current SVP of Integrated Production at Colle McVoy

Let’s make great stuff.

Email
laurel.osman@gmail.com