The Heineken B.O.T.

Putting the Can Back Into Summer With the World’s Coolest Cooler

It’s a hot summer day. You drive to the beach or a BBQ or a pool party. You finally arrive at your destination. You exit the car and you are already sweating profusely. And now, for the most dreaded part of any summer hangout: lugging a cooler of beer across rugged terrain.

But what if you no longer had to drag that cooler? What if your beer followed you?

Heineken has got you covered with its limited-edition Heineken B.O.T. (short for "beer outdoor transporter”), an autonomous robot cooler that uses a motion sensor to automatically follow its owner wherever you go. The B.O.T., which can hold a 12-pack of cans, was available for fans to win in a sweepstakes.

 
 
 

Amplification included:

  • Paid and organic content

  • Media relations

  • Influencer content

Next
Next

La-Z-Boy Decliner