The Human Charger
Dunkin’s Shot In The Dark coffee drink keeps America running on the longest day of the year.
An Iconic Tech Store For Coffee
We built a pop-up experience in New York, stocking it with Shot In The Dark samples for passersby to enjoy. Compatible with all human operating systems, we demonstrated that the drink is engineered to keep you running throughout the longest day of the year.
“Hey Alexa!”
As part of the stunt, we allowed thousands of early adopters to order a sample through their home assistants.
Now people know they can get a tasty recharge every day.
We kept America running on Dunkin'...
232M
TOTAL IMPRESSIONS
In a single, extra-long day
2k
SHOT IN THE DARK
Samples distributed at our flagship store in the first 4 hours
15K
SAMPLES REQUESTED
Through voice-activated devices like Google Home and Amazon Alexa