Cub Cadet Essence de Lawn

We turned the official scent of lawn care into self care

For those who love to lawn, winter is a lonely season. Enter Essence de Lawn by Cub Cadet, a fresh-cut-grass scented self-care kit that nourishes your lawn-loving soul. Through a potent combination of creative, PR and design, we captured the hearts of fans, the media and influencers on Valentine’s Day and kept their brand love alive during the off season.