Jack Link’s Fueling the Front Lines
From a bad-ass Midwest work ethic to a spokesperson named Sasquatch, Jack Link’s isn’t your typical company. So how does the titan of the beef jerky world do a corporate responsibility campaign that doesn’t feel, well, so corporate? Our Fueling the Front Lines campaign turned into a company-wide initiative dedicated to helping people recover from natural disasters. We teamed up with Team Rubicon, a veteran-led disaster relief organization, to drive awareness and take action.
A 1,300-mile journey from Jack Link’s headquarters in Minong, Wisconsin to Houston, Texas kicked off the relief effort with stops in cities impacted by disaster along the way. As on-the-ground crews helped homeowners, everything from online content, national media coverage and in-store promotions encouraged our audience to get involved and support the cause.
$20K+ Donated
As on-the-ground crews helped homeowners, everything from online content, national media coverage and in-store promotions encouraged our audience to get involved and support the cause.
110M
EARNED MEDIA IMPRESSIONS
with over 50 media stories
3.1M
SOCIAL VIDEO VIEWS
between Facebook, Youtube, and Instagram
7.2M
UNIQUE INDIVIDUALS REACHED
through paid social campaign