Stadium in a Box
To engage MLS fans throughout the MLS is Back Tournament, we announced that Heineken® 0.0 is bringing a bit of the home stadium vibe to homes across America.
On July 30th, we unveiled our plans to let superfans win a Stadium in a Box just for offering a #CheersFromHome.
From the start of the Quarterfinals through the final game on August 11th, any who posted using #CheersFromHome on Twitter and followed the prompts was entered to win a Stadium in a Box package, including stadium eats, beer gear, and a real seat from one of 23 U.S. MLS stadiums.
Fans who live in one of eight key markets were also offered a free 0.0 sample so they can continue to enjoy some #CheersFromHome as they watch the MLS action.