Heineken First Responders

To celebrate First Responders Day (October 28), we wanted to extend an alcohol-free toast to on-call heroes who can’t otherwise enjoy a beer. So we worked with real-life doctor and actor Ken Jeong for a special delivery of Heineken 0.0 to real First Responders, extending the Now You Can campaign to EMTs, firefighters and others.

The videos were a blend of heartwarming and humorous, garnering attention on social and through nationwide media coverage. The videos also acted as a call-to-action for consumers to thank their own local heroes with a free shipment on Heineken 0.0 for First Responders Day.