Oui by Yoplait
Creating Buzz for French-Made Yogurt
Looking to expand their shopper from moms to millennials, Yoplait wanted to reach a new audience while still keeping General Mills stakeholders happy with lots of traditional buzz, before Oui hit the shelves.
Saying ‘Oui!’ To Brunch
We set out to leverage Oui’s unique and beautiful glass pot by creating brunch events in major markets and enlisting Instagram influencers to flood their Instagram channels with photos of the product in a beautiful, trendy setting.