A Minnesota advertising & communications industry battle of the bands to shake up the status quo

The Twin Cities advertising and PR industry lack diversity, so a group of industry professionals banded together, literally, to host The Battle. For one night, brand people became band people at one of the nation’s most iconic venues: First Ave.

Agencies, corporate marketing teams and businesses supporting the industry were invited to put together in-house bands for a low-pressure, high-energy event at one of America's most legendary stages. Proceeds went towards diversity scholarship programs, raising over $27,000 to help our industry better reflect society.

96%

of Attendees Would Attend Again